Friday, November 7, 2008

Should we buy "Paid Traffic"? Is it Good or Bad?

I am sure we are all familiar with the term “If it’s too good to be true…it probably is.” in the world of the internet this is usually the case. I am sure that you have all seen ads or e-mails that claim to get you thousands of hits a day. The internet seems to be full of these companies that are promising large amounts of traffic at a fraction of the cost of normal PPC, but is it really worth it?

1. How can those company can bring traffic to your site?
What these companies do really depends on the method they use to get traffic.
+ Methods: Some use browser tool bars, some use spyware programs, some use instant messenger, and some even use viruses.

About toolbar: Have you ever seen a “free toolbar” or some other “free tool” that you install on your computer? That’s them and they are everywhere. Of course not all of these tools are bad but how are you supposed to know which ones are and are not spyware, its simply not possible in most cases. Because of this fact these programs spread across the internet and get hundreds of thousands of users. When user installed it, it may be works as virus/spam, automatically tracked users and browse your website. And of course, user does not know that they visit this website. The result is this traffic is bad. They can not increase sales, clicks on ads ... etc.

Another method is used: pop-up ads, pop-under ads, or even bot traffic. What this means is that if you sign up for a traffic program, your page may now have become spam. Your website would be popping up on thousands of desktops world wide to people who could not care less about your products. With bot traffic, it’s even worse in that the user may not even know they went to a website at all. Their computer automatically visits the site for them, with out them ever knowing.

I know some pop-up program can make your site be considered as spam like ... You should avoid those traffic.

Now you can see why these paid traffic companies are often a bad idea, and why you should avoid them. The traffic is so cheap that many only need one sale to cover the cost, but so is its quality.

If you really want quality traffic that converts, the only way is to stick to what works. Stick to reputable companies with proven track records and always research a company before you enter into a contract with them. A simple internet search could save you hundreds of dollars and your reputation. It may take more time and cost a little more, but it’s better than the alternatives.

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