Wednesday, December 31, 2008

SEO Technique: What is Email Marketing?

When talking about email marketing, what comes to your mind? If you are a beginner, you may have both positive and negative opinions towards it. You may think that it is all about spam mails or you may also think that it is something that carries the power to make one rich overnight! And I am sure that you have heard about it in various blogs, forums etc. So, what actually email marketing means? Let’s talk about it from a beginner’s point of view.
What is Email Marketing?

Before going further, I want to make it clear that this article in meant for the beginners, who wants to make money online. If you are a seasoned player in the file of make money online or affiliate marketing, your point of view will be somewhat different and you may skip this article, though I always welcome your constructive feedback.

First, what is email marketing? In simple words, it is the use of the power of electronic mail or email in order to reach a wide range of potential customers or readers when offering products and services. Simply put, it is marketing via email and it is one of the most powerful tools one can have in internet marketing.

An alternative definition of email marketing, however, is when a company continues to foster communication with existing clients in order to enhance the service being offered and the relationship in existence. These are all done with the intent of gaining customer loyalty and patronage.

Email marketing, in either definitional paradigms, aims for the end of loyalty and patronage. If email marketing were to be used on potential clients, the role that the strategy has to play is that of trying to transform readers into real clients. The same idea holds true for existing clients. If existing clients were to receive continuous check-ups and evaluation of the service offered, the perception of forwarding the satisfaction of the customers would be made even clearer.

Email marketing, of course, does not go off without any negative perception from the society. Many individuals see themselves as greatly inconvenienced by email marketing, which is at times classified as spam. However, it has come a long way since those early days of a complete and absolute negative stigma of email marketing. Now people have the right to choose what they find useful and suitable content arriving into their in-boxes.

However, in email marketing, it is important to know what rights and limitations are in existence. In the United States of America, different states revolt. Some would legislate against email marketing (which is considered spam) and others would not. That’s why in preparing and serving an email marketing campaign, you must take care not to annoy your prospects with unwanted and irrelevant emails. The legality of receiving an article of email marketing is unquestioned when the customer being serviced is that with which the company has had previous transactions with. A pre-existing business relationship may vary, but it may very well be someone from whom the company has previously requested information from, or someone who has bought or acquired the services of the company. This implies a level of consent that must be present in all the emails that will be used in email marketing campaigns.

Because of these various reasons, there are some imperative steps that must be taken by a marketer or company wishing to take part in any email marketing campaign. For example:

* Maintaining the integrity of Content: Legislation against email marketing, and marketing general, are in fact in place because in past there was many reports of abuses. Therefore, it is imperative that of some of the things considered in an email marketing campaign is that of integrity of content. This would mean the inclusion of the senders’ complete and accurate information.
* Clarity of Consent: It is imperative that companies or individuals make sure that the persons they are sending emails to are those they’ve had previous transactions with, and are in good standing with each of them. There is a necessity to keep close track to each and every email address being added to the list of clients because similarly, it would be easy to duly evaluate consent in each and every scenario.
* Aggressiveness of Content: While email marketers may want to carry on with their aggressive marketing strategies, their interests must be balanced with the rights of individuals against marketing strategies that are far too aggressive and neglect their rights and wishes. So, companies and email marketers should use subject lines that reflect content, use a valid address, and make arrangements for the recipients to opt out of the service or from receiving future notices and marketing pitches.
At the end of the day, email marketing is a powerful marketing tool that really works. It works because of its low-cost and its far-reaching capacities. However, because there are no singular restrictions as to how it may be used without going to the extent of the legal borderline behavior, companies and individuals that wish to use it in its full potency must in return expect a degree of compromise to be made, which may not endanger the reputation of the company or the brand, but may, in the long run, help build a healthy brand image.

So, that was all about email marketing in a nutshell! If you are thinking about trying email marketing to make some money online, don’t forget the points that I discussed above. Then take help from a powerful tool like Aweber and jump into real work. I am sure that soon you will become a successful email marketer. Need some more elaborate information about email marketing. Watch out for my next few articles. Old player in this field? Still trying hard to get good results? Just keep it in mind that gone are the days of tons and tons of spam mails. Instead build a good list, create some creative and powerful email marketing campaigns and see the difference.

Saturday, December 13, 2008

SEO techniques - How to use it correctly?

1. The high keyword density style

Not too long ago, the most relevant would have been the web page that contained most instances of the keyword (search term). It didn’t take long for some people to notice that if they filled a page full of that keyword, then that page would be smiled upon by Google. The result was thousands upon thousands of web pages being generated by software that reiterated the same keyword over and over again on a page, the rest of the text being practically nonsense. Here is an example using the keyword knitting:

“Knitting is popular. You can get information on knitting on the internet, and there many sites dealing with the subject of knitting. If you want information on knitting the information superhighway is full of experts on knitting, and there even lots of sites where you can purchase knitting that meets your requirements”

Meaningless, and providing no information whatsoever. The software could change any keyword for knitting, and it would still make the same sense, or lack of it. However, it was great spider food. They loved it, and many people made fortunes on Adsense using such software. However, Google found out and changed the rules. They now use what is commonly called LSI (latent semantic indexing) techniques to judge the relevance of each web page to the keyword.

It is not a true use of LSI, but that’s what it is called, so let’s stick with it. The Google algorithm looks at the keyword and decides what other words would be expected to appear if a human were writing about the topic of the keyword. Hence, for wool, it would be looking for sheep, knitting, knitwear, stitches, etc. If these words do not appear, then your page could be down listed. Nor is it looking for any specific keyword density: 1% could be too high, if it would not be expected to appear that often in normal speech or text.

The algorithm, or spider, looks for other related terms, and if you have your actual keyword as the title of your page in H1 tags, in the headline of your article, say, in H2 tags once in the first 100 characters of the text, and once on the last paragraph, that should be enough. Perhaps once more each 400 words, but no more than that. The 12 occurrences of your keyword if you stuck to 3% keyword density would be considered as keyword stuffing.

If you stick to these guidelines, and use plenty of text related to the keyword you are using, then your page should be regarded as being of value to anybody using your keyword as their search term, and it should be listed high in the search engine index for that keyword.

The reason why search engines no longer need a high keyword density is that they have wizened up to those that tried to take advantage.

2. The anchor text at the bottom of the page SEO technique

Anchor text is the actual linking text on a site. The user clicks on to navigate to that particular site or page with the anchor text. If a search engine finds many links to your site using the term "dog food", then the search engine concludes that your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "".

The way to do:
  • Put keyword in the form of ALT text.
  • Put keyword in anchor text of inbound links.
  • Put keyword in name for your site
  • Put kenaming your folders and files

  • Two things to keep in mind. (1) Too many links is not better than just the right amount. Keep it user friendly and readable and I think that’s the balance Google et al. will like. (2) This is especially helpful for long tail keywords, which users are using more and more.

    3. The high inbound link to one page SEO technique
    Although the shift of weight from On Page Optimization to Off Page Optimization is relatively new, techniques such as inbound linking (particularly one way link building) is not new to web site optimization. The specific art of inbound linking has changed however. In the past, web sites simply amassed as many inbound links as possible from any page. As a web site owner, you may have received various spam email asking if you could link or reciprocate a link to another webpage. Due to the abuse of reciprocal linking for ranking purposes, the art of inbound linking has changed. For example, links from another page to your website should now meet the following criteria:

    For optimum web site optimization, the inbound link should come from a page that is related to the content on the page it links to. Sometimes this is referred to LocalRank, a Google patented algorithm that may have been implemented in the notorious Florida Update of 2003. The anchor text used for the inbound link should consist of one or more keywords you have chosen (through keyword research) for the page it links to. The PageRank (Google’s ranking system) of the page linking to you also carries weight – an inbound link from a PR7 page is approximately 10 times better than an inbound link from a page with a PR6. PageRank can be loosely compared to the Richter scale in terms of incremental weight.

    4. The Wikipedia attack
    Definition: An attack page is a Wikipedia article, page, template, category, redirect or image that exists primarily to disparage its subject

    A behemoth with an appetite for embellishing on everyones content through a massive piggy back / content management / internal linking / I’ll take the credit and dominate the SERPs technique. Any keyword it consumes it becomes a ranking juggernaut for, and we are dumb enough to feed it (Argh!) This tactic is also seen on scraper MFA (made for adsense) sites, posturing as the original post, with a unique spin on where the links are directed (tisk, tisk, tisk, come on now, dude - write your own!).
    This technique should be avoided and do not use it anymore

    5. The old school reciprocal link cover letter and close SEO technique
    Reciprocal linking blah blah blah, if your link to me we will rule the web technique, yada, yada, yada - only to have them remove the link one week later and sap your page rank (no thanks). This SEO style may as well join technique #1 as defunct indefinitely.
    This blackhat technique should not be used.

    6. The Social Profile Image Bait
    Link Bait, in simplest terms, merely means creating content that others would want to link to (tell others about) in some way (in a forum, on a blog, a social media site and so forth). This dual citizenship (of SMM and SEO) makes it all the more an area of interest for the modern web marketer.The true power of a link baiting program is that the links are generally diversified and natural. One of the most important aspects of a well rounded link profile is natural editorial links. When done right, link bait activities can build a very natural link profile which is an essential ingredient in the recipe. But if you just add one stunning photograph, post and wait, your site can not be promoted.

    7. The Keyword Stuffing Pipes in the Title SEO technique
    Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already.

    8. The hidden .css 1px table with 55 keywords inside SEO technique
    - very famous in the UK, but known for trying to migrate to the US. Also known to travel in packs with the comment spam and Google bombing technique…so beware. Google do not like it and you will be fined soon.

    9. The h1, h2, h3, h4, h5, h6, bold, italic SEO technique
    Enough said…use it don’t abuse it. Use it correctly will help to promote your site. I have already
    make a post about this technique. Find them SEO category.

    10. The submit your site to 5000 directories and 3,500 search engines SEO technique:
    Search engine now is more intelligent and they no longer to get links from directory. And you can be considered farm link. So get backlink from good site which has high pagerank and have the similiar pagerank.

    Friday, December 12, 2008

    Extending AdSense for domains to all publishers

    Extending AdSense for domains to all publishers
    Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

    With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

    Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

    The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

    Make Money Online: Supplemental Results

    They’ve been called "the Kiss of Death", "Google Hell", and "Screwed Pages" (Ok, I just made those up), but in any case, Supplemental Results is not where you want your pages to be if you expect traffic from Google.

    Let’s see google’s official defination from their webmaster page:

    Supplemental sites are part of Google’s auxiliary index. We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

    The index in which a site is included is completely automated; there’s no way for you to select or change the index in which your site appears. Please be assured that the index in which a site is included does not affect its PageRank.

    yada yada…."auxilary index"? "fewer restraints"? huh??

    Here’s the stuff they aren’t telling you:
    Pages from the "regular" index will almost always show up first for any searches. The only time you’ll usually see "supplimental results" is if there’s not many, or any, results in the regular index. What this means, is that if you’re page about "blue widgets" is in the "Supplemental Results" then you’re screwed as far as having your page rank at all (will not show up at all since there’s pleanty of results for "blue widgets" in a google search. Your only chance of rankings a page that’s in the supplimental results is if someone searched for something super specific like "blue widgets in southbend kansas on market street").

    Supplemental Results also tend to have old Google Caches… other words, once google has sent them to "Google Hell", they tend not to come back….thus you’ll find pages in the Supplemental Results are dated long ago.

    Why does google put pages in the Supplemental Results?
    I’ve been able to identify 3 main reasons:
    1. Duplicate Content - take someone elses content, get sent to Google Hell (Supplemental Results)
    2. No Content - create pages with no content (remember the days of directories that would create 1 million pages with only 100 listing?) - empty pages get sent to Google Hell.
    3. Orphaned web pages. Pages that no one links to, including yourself.

    Now, for the dirt - how to get out.
    1. If you stole content - change it.
    2. If there’s no content - add some.
    3. If it’s orphaned - link to it.

    Now, that’s not eneough…remember, once page are sent to the Supplemental Results, they tend not to get revisited. Once you’ve done your changes, submit a google site map and cross your finders.

    If that doesn’t work, try publishing them on new URLs.