Saturday, November 1, 2008

Google Adsense Tutorial - Part 2

How to protect your google adsense:

Don't be passive about your AdSense income; work hard to increase it. But before you try out that hot new idea you read about at an Internet Forum, be sure to check out Google's AdSense TOS. Some web publishers have forever relinquished their fat AdSense paychecks, just because they were too busy to pay attention to something so fundamental to their AdSense survival. I like to play by the rules and have taken adequate care to ensure that my AdSense tips and tweaks are legit. Making what I do from AdSense, I have little incentive to go on a rule-breaking spree and get my AdSense account suspended. For many Internet site owners, AdSense is like the goose that lays the golden egg. Take good care of your goose — don't slaughter it in the mad rush to
increase your AdSense income!

Getting started
1. The Basics: Building Your Site

Here’s the facts: to make money with AdSense, you’ve got to have a website. There’s no getting around that. The good news is that it’s never been easier to create a website from scratch and use it to generate real revenue. I’m going to give a brief introduction here to creating a website from the ground up. You can find plenty more information online and I’ll tell you where to look. If you already have a site up and running, you can just skip this bit, head down to 2. and begin reading about how to improve your AdSense revenues.
If you do not know the hosting, find them in the link: http://fastuploadserver.blogspot.com/2008/10/free-best-host.html

2. Naming Your Site

The first thing your site will need is a name. That’s easier said than done these days. All the best words in the dictionary have either already been bought and built by developers or they’ve been bought and offered by speculators. But that doesn’t mean you can’t create a good name and buy it for a song. Putting two words together with a hyphen can work (like http://www.make-money-earn-money-online.com) and there are plenty of good names available if you’re prepared to move outside the world of .coms into .net and .biz etc. Your first stop should be to register a domain name and order a hosting plan. One of my favorite sites to do this is Globat. They frequently offer excellent specials, such as free or reduced hosting for a year. Another stop is Network Solutions. This is a nuts and bolts service that lets you hunt and buy names, order hosting plans and even submit your site to the search engines. When you’re looking for a name, you can just toss in ten options and the site will tell you which (if any) are available. All in, buying a name from one of these service won’t cost you more than about $20 a year. If you can’t find a name you like and that hasn’t already been grabbed though, you can take a look at sites like moderndomains.com and bestnames.net. These are companies that buy domain names and sell them for a profit. There’s a good chance you’ll find some good names here but they can cost you anything from $50 to $50,000. Before you part with a penny, think about the advantage that a good name can bring and ask yourself if you can’t get the extra traffic a cheaper way. Often, you can. And remember, twelve years ago no one knew what a Yahoo, ebay or Google was!

3.Choosing A Hosting Service

Your site is going to be stored on a hosting company’s server. (You didn’t want thousands of people dialing into your computer every hour, did you?) Again, there are lots of different options available depending on how much you want to pay and what you need. In general, you’ll want to make sure that you have about 50 megabytes of space (that’s enough for 100 pages!), full statistics reporting and most importantly, 24 hour service. If your site goes down, you’ll be losing money every hour it’s offline. If there’s a problem with the server, you want to make sure it’s fixed right away. You often get what you pay for with Web hosting from “free” services that
will cost you more than you save to $200 a month for dedicated servers. Twenty bucks a month is a reasonable price to pay and Globat and Network Solutions both offer good programs.

4.Designing The Site

It used to be said that absolutely anyone could create a website. That was true: absolutely anyone who knew HTML. Today, you don’t even need to know that. Programs like Microsoft’s FrontPage or NVU (which is free; you can download it at http://www.nvu.com) let you create sites without you needing to know your tags from your tables. If you can use Word, you can
create a website. You can either have fun playing with the programs and designing the site yourself or you can hire a professional designer to do it for you. Freelance site like http://www.elance.com can http://www.guru.com are good places to advertise. You can invite designers to give you quotes and pick the best based on price and talent. Be sure to check feedback and portfolios though; a low bid is often low for a good reason.

5. Creating Content

I talk in detail about building content and optimizing what you write to attract traffic and maximize your AdSense revenues. There are all sorts of ways to do that but for the moment just bear in mind that the ads that appear on your site will depend on the content on your pages. That’s how AdSense works: users click on the ads because they’re relevant. And that’s why it’s not worth putting up a site just to cash in on particular keywords. Google doesn’t like it and neither do users. If your site doesn’t genuinely interest your visitors, you’ll find it hard to get traffic, links and clicks on your ads. But there are still a lot of different ways to create content very easily that improves your income. I’ll tell you all about them in next tut. It’s also worth remembering that Google doesn’t place ads on particular types of sites, so if you’re thinking of building a casino site stuffed with AdSense ads, you can forget about it; it’s not going to happen.
Before you build a site that contains any content that’s remotely controversial, check out the Terms of Service (TOS) to make sure that it’s allowed. It will tell everything you need to know.

6. Search Engine Optimization

Of course, once you’re up, people have to know you’re there. One of the most important ways to do that is get yourself a high-ranking in a search engine. There are lots of different search engines, but only three are really important: Google, Yahoo! and MSN. I’ll talk in more detail
about improving your search engine rankings. If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they’ll even optimize your site to get you as high on the rankings as possible. Submit Express has a free service that you might find useful.

7.Links

Your search engine ranking will depend on a number of factors. One of those factors is the number of sites that link to yours. As far as Google is concerned if lots of sites about model railways link to your model railway site, that must be a pretty good sign that people who like model railways think your site is good. So they’ll want to offer it to people who search for
model railways, bringing you lots of free traffic. Once you’ve got your site up and running you’ll want to persuade other sites to give you links. You could offer to exchange links and you can even set up a page that contains recommended links so that you’ll have somewhere to put them.

8.AdSense — Making The Money!

Once you’ve done all this, you’ll be ready to start using — and profiting from — AdSense. The application process is very simple and straightforward. First, you’ll have to tell Google whether you’re a company or a one-man show. That’s important because it tells them where to send the money. (In general, it’s better to get your money by direct deposit; Google charges for express mail checks.) You’ll also have to choose whether you want content-based ads, search ads or both. (Content-based ads are better but I’ll tell you how to benefit from each.) Once you’re approved, you’ll just have to copy and paste a small piece of code into your website and you’re done!

9. Google Policies
AdSense works. I know it works because I’ve got the stats, the checks and the bank balance to prove it. And all of the methods that I used to increase my AdSense revenues are completely legitimate and in line with Google’s policies. That’s important. It is possible to cheat AdSense. But you’d have to be crazy to do it. You can make so much money working within Google’s rules that to risk getting thrown out by putting ads on pages without content or by persuading users to click on the ads is just plain crazy. You can find an excellent run-down of Google’s do’s and don’ts (mostly don’ts) at https://www.google.com/AdSense/policies. The things to look out
for in particular are:
Code Modification
You have to paste the AdSense code onto your site as is. And you don’t need to do anything else! Your AdSense account will let you play with colors and placements (and getting those right is what will really rocket your income) so why bother playing with Google’s HTML? It’s not necessary and it could get you a lifetime ban
Incentives
When the ads appear on your page, you have to leave them completely alone. You might be tempted to tell your users to “click here” or support your sponsors but if Google catch you, they could well cut you off. They want people to click because they’re genuinely interested in the ad. Get your strategy right and they’ll do just that. Content Google is pretty picky about where the ads are displayed. They don’t want advertisers complaining to them that their services were being promoted on a site that supports gambling or is filled with profanity or contains more
16 ads than content. If your content doesn’t come up to scratch, you’ll need a site that does.
Prohibited Clicks
And nastiest of all are the people who either click on their own ads or create programs to do it for them. The bottom line is that you don’t need any of this stuff. Maximizing your revenue within the rules is easy!

1 comment:

Richard said...

Very nice write up. Informative and straight to the point. Thanks for the heads up and more power to you.

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