Saturday, October 25, 2008

Pay Per Lead: DirectLeads


Company Overview:
DirectLeads offers an excellent pay-per-lead and pay-per-click network that allows you to earn commissions for referrals from your site for free product trials, information requests, software downloads and trials.

Program Details:
DirectLeads combines both pay-per-lead and pay-per-click programs and allows you to select which offers best target your web site's visitors. You can even use their technology to set up random rotation of banners for a variety of their offers on your site. Since none of the offers require your visitors to make any purchases you will see a much higher conversion ration compared to pay-per-sale affiliate programs.

Example pay-per-lead offers that you can promote to your web site visitors include free trials of the Wall Street Journal and U.S. News and World Report, free download of Quicken and TurboTax software trials, and free customizable screensavers. Commissions range from $0.07 to $15, with most being $1 or $2. DirectLeads also offers many pay-per-click programs, paying in the range of $0.05 to $0.10 per click, making Direct Leads a nice replacement for the now defunct ClickTrade pay-per-click programs.

Banners, buttons and text links are available for all programs, and you can even link directly to their DirectFreebies web site. This site contains all of their current offers, in one easy to navigate directory. All of the offer links include your referral codes in them so you earn commissions for any, and all, offers visitors you refer to this site sign up for.

Commission tracking statistics are updated on their web site in real-time, daily, weekly or monthly depending on the particular offers you choose to promote. You can also select to have your reports emailed to you weekly. Checks are issued monthly, with a slight delay since DirectLeads acts as a go between for the companies providing the offers (Wall Street Journal, etc), and must receive payment from them first. There is a minimum $20 check size.

DirectLeads also provides a two-tier commission program (called Super Affiliates) which allows you to earn 10% of the revenue generated by new affiliates you refer. For all affiliates, DirectLeads does request that sites receive 3000 page views per month minimum, and of course not contain any objectionable material.

Overall, the Direct Leads program provides the opportunity for you to offer your visitors many free products and trials, and earn a commission at the same time. Their site is well designed and easy to navigate, and offers you an easy way to select the offers you would like to promote.

Visitor Feedback:
The Direct Leads program comes highly recommended from ClickQuick visitors that have sent in their feedback. This program is reported to be a top earner for many sites.

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