Saturday, December 13, 2008

SEO techniques - How to use it correctly?

1. The high keyword density style

Not too long ago, the most relevant would have been the web page that contained most instances of the keyword (search term). It didn’t take long for some people to notice that if they filled a page full of that keyword, then that page would be smiled upon by Google. The result was thousands upon thousands of web pages being generated by software that reiterated the same keyword over and over again on a page, the rest of the text being practically nonsense. Here is an example using the keyword knitting:

“Knitting is popular. You can get information on knitting on the internet, and there many sites dealing with the subject of knitting. If you want information on knitting the information superhighway is full of experts on knitting, and there even lots of sites where you can purchase knitting that meets your requirements”

Meaningless, and providing no information whatsoever. The software could change any keyword for knitting, and it would still make the same sense, or lack of it. However, it was great spider food. They loved it, and many people made fortunes on Adsense using such software. However, Google found out and changed the rules. They now use what is commonly called LSI (latent semantic indexing) techniques to judge the relevance of each web page to the keyword.

It is not a true use of LSI, but that’s what it is called, so let’s stick with it. The Google algorithm looks at the keyword and decides what other words would be expected to appear if a human were writing about the topic of the keyword. Hence, for wool, it would be looking for sheep, knitting, knitwear, stitches, etc. If these words do not appear, then your page could be down listed. Nor is it looking for any specific keyword density: 1% could be too high, if it would not be expected to appear that often in normal speech or text.

The algorithm, or spider, looks for other related terms, and if you have your actual keyword as the title of your page in H1 tags, in the headline of your article, say, in H2 tags once in the first 100 characters of the text, and once on the last paragraph, that should be enough. Perhaps once more each 400 words, but no more than that. The 12 occurrences of your keyword if you stuck to 3% keyword density would be considered as keyword stuffing.

If you stick to these guidelines, and use plenty of text related to the keyword you are using, then your page should be regarded as being of value to anybody using your keyword as their search term, and it should be listed high in the search engine index for that keyword.

The reason why search engines no longer need a high keyword density is that they have wizened up to those that tried to take advantage.

2. The anchor text at the bottom of the page SEO technique

Anchor text is the actual linking text on a site. The user clicks on to navigate to that particular site or page with the anchor text. If a search engine finds many links to your site using the term "dog food", then the search engine concludes that your site is about "dog food". This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target. Try to avoid anchor text such as "Click Here" or "".

The way to do:
  • Put keyword in the form of ALT text.
  • Put keyword in anchor text of inbound links.
  • Put keyword in name for your site
  • Put kenaming your folders and files

  • Two things to keep in mind. (1) Too many links is not better than just the right amount. Keep it user friendly and readable and I think that’s the balance Google et al. will like. (2) This is especially helpful for long tail keywords, which users are using more and more.

    3. The high inbound link to one page SEO technique
    Although the shift of weight from On Page Optimization to Off Page Optimization is relatively new, techniques such as inbound linking (particularly one way link building) is not new to web site optimization. The specific art of inbound linking has changed however. In the past, web sites simply amassed as many inbound links as possible from any page. As a web site owner, you may have received various spam email asking if you could link or reciprocate a link to another webpage. Due to the abuse of reciprocal linking for ranking purposes, the art of inbound linking has changed. For example, links from another page to your website should now meet the following criteria:

    For optimum web site optimization, the inbound link should come from a page that is related to the content on the page it links to. Sometimes this is referred to LocalRank, a Google patented algorithm that may have been implemented in the notorious Florida Update of 2003. The anchor text used for the inbound link should consist of one or more keywords you have chosen (through keyword research) for the page it links to. The PageRank (Google’s ranking system) of the page linking to you also carries weight – an inbound link from a PR7 page is approximately 10 times better than an inbound link from a page with a PR6. PageRank can be loosely compared to the Richter scale in terms of incremental weight.

    4. The Wikipedia attack
    Definition: An attack page is a Wikipedia article, page, template, category, redirect or image that exists primarily to disparage its subject

    A behemoth with an appetite for embellishing on everyones content through a massive piggy back / content management / internal linking / I’ll take the credit and dominate the SERPs technique. Any keyword it consumes it becomes a ranking juggernaut for, and we are dumb enough to feed it (Argh!) This tactic is also seen on scraper MFA (made for adsense) sites, posturing as the original post, with a unique spin on where the links are directed (tisk, tisk, tisk, come on now, dude - write your own!).
    This technique should be avoided and do not use it anymore

    5. The old school reciprocal link cover letter and close SEO technique
    Reciprocal linking blah blah blah, if your link to me we will rule the web technique, yada, yada, yada - only to have them remove the link one week later and sap your page rank (no thanks). This SEO style may as well join technique #1 as defunct indefinitely.
    This blackhat technique should not be used.

    6. The Social Profile Image Bait
    Link Bait, in simplest terms, merely means creating content that others would want to link to (tell others about) in some way (in a forum, on a blog, a social media site and so forth). This dual citizenship (of SMM and SEO) makes it all the more an area of interest for the modern web marketer.The true power of a link baiting program is that the links are generally diversified and natural. One of the most important aspects of a well rounded link profile is natural editorial links. When done right, link bait activities can build a very natural link profile which is an essential ingredient in the recipe. But if you just add one stunning photograph, post and wait, your site can not be promoted.

    7. The Keyword Stuffing Pipes in the Title SEO technique
    Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already.

    8. The hidden .css 1px table with 55 keywords inside SEO technique
    - very famous in the UK, but known for trying to migrate to the US. Also known to travel in packs with the comment spam and Google bombing technique…so beware. Google do not like it and you will be fined soon.

    9. The h1, h2, h3, h4, h5, h6, bold, italic SEO technique
    Enough said…use it don’t abuse it. Use it correctly will help to promote your site. I have already
    make a post about this technique. Find them SEO category.

    10. The submit your site to 5000 directories and 3,500 search engines SEO technique:
    Search engine now is more intelligent and they no longer to get links from directory. And you can be considered farm link. So get backlink from good site which has high pagerank and have the similiar pagerank.

    1 comment:

    ContentXn Network said...


    I couldnt find your contact form or any other way to contact you,actually i wanted to invite you to our new site an adnetwork,plz contact us back at for any query or visit our site for details.